The "Fly Casual" Fusion

Brooks Running invited our team at Casual Industrees to design a limited shoe and apparel collection, in collaboration, to celebrate the two Northwest brands. The challenge was creating a look that could combine the values of both brands, which would attract fans of both companies, along with sneaker collectors.  The inspiration was derived from aviation and the blue, gray and aqua palette represented the colors of the sky and sea. The graphics were utilized aditionally on packaging, tees, and joggers. 

Brooks and Casual Industrees 2015

Art direction: Brian Raquipiso
Design: Zach Hoffner
Photos: Aj Ragasa